Manly whisky, manly body wash
So I don't know if this gives you a peek into the American male consumer's psyche or just my own, but I've noticed that several products are being marketed on the basis of their (alleged) old-school masculine bona-fides.
Perhaps more troubling is that this appears to be working on me.
Consider a few months ago when I bought a stick of Mitchum deodorant because it had a sticker on it that said something like, "If you only go to the doctor when you think you're dying, you're a Mitchum man."
Or last week when I purchased a bottle of Old Spice body wash that included the following nugget of wisdom: "Old Spice — If your grandfather hadn't worn it, you wouldn't be here."
Or perhaps this Canadian Club whisky ad that I stumbled across today:
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::snicker:: But - 'manly' of you to admit it.
this is... disturbing
Disturbingly awesome.