What's so secret about the new '90210'?
When movies are bad, studios don't hold screenings for critics. The idea here is that if bad word-of-mouth gets out, the movie will tank... but if the studio can keep a lid on things, they can still do good business on the opening weekend just by running a shitload of ads.
This tactic is immediately what popped into my head upon reading that The CW is not screening the new 90210 for critics.
The article quotes a CW press statement:
We're not hiding anything ... simply keeping a lid on '90210' until 9/02, riding the curiosity and anticipation into premiere night...
Well, that instills a lot of confidence in me! Also, note the way the statement squeezes in the date of the premier. (Take notes.)
I actually remember watching the premier of the original 90210 way back in... well, whenever it came out; 1990 maybe? Anyway, the new one has Darcy from DeGrassi so with any luck the big secret is that she appears nude.
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When I clicked on your 90210 ads link, it was for big-liter cokes. I didn't see the tie-in.
Oh there's no connection to '90210' with that link ... it's just what I think of when I hear the word 'shitload'. (Pardon my French.)
The '90210' link is the second one.
Lucille Bluth is also in the new 90210. What a shame. I wonder if Lucille Two will make an appearance. ;)
Arrested Development, you were taken before your time.