'Tiger Woods' marketing walks on water
I am not the world's biggest fan of EA Sports -- or really Electronic Arts in general. But I have to say their approach to marketing the new Tiger Woods game is nothing short of genius. It's raw and authentic, yet polished and professional and it gets what the Internet is all about.
The Ad Age article that turned me on to this quotes Carolyn Feinstein, EA Sports' consumer marketing VP:
The plan now is to let this thing go and see how much buzz it generates ... What we're talking about a lot around here is the idea that 'I don't want to interrupt your entertainment experience to tell you what I want to tell you, but that I want to be that entertainment experience.'
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