Seinfeld Campus Tour coming to Indy
Guess what? Sony, the company that distributes Seinfeld, wants to make sure millennials are familiar with the show so they're launching a cross-country bus tour of college campuses and retail spots (at least they say that's why they're doing it ... with Sony you can never be too careful).
Anyway, here's a choice quote from the MediaPost article that turned me on to this:
The nationwide promotion will include specific efforts, but the 60-foot-long tour bus houses a mini-museum of "Seinfeld" treasures, such as scripts and props (the Fusilli Jerry statue), TV screens airing key show moments, a DVD game and bins of "Seinfeld" foods, like Snapple and black-and-white cookies.
Whoa -- Fusilli Jerry and free Snapple? This is starting to sound good.
Luckily, a quick visit to the official Seinfeld Campus Tour website reveals a planned stop at the University of Indianapolis on September 10.
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