03 January 2007

Slightly less than one

A lot of times, I read about the dangers of full-sugar soda and I wonder why folks don't just switch to diet. I mean, I used to think that diet soda tasted like poison but after a few years hitting the aspartame, choking down even a third of a can of full-sugared soda feels like a liquid candybar injection. (Which is not a good thing.) In fact, now I can't consume so much as a jelly bean without feeling sugar-sick.

Personally, of course, my favorite diet cola is Coke Zero. When they launched with a zen-like message about detaching yourself from worldly cares, I felt such a connection that I actively proselytized for the brand. (Well, that and I thought it tasted pretty good.) When they switched to lamer marketing, I only peeled back a little bit — still preferring the beverage if it was an option, but not trying to recruit any new Zero drinkers. And now even though it looks like they're taking a rather dumb approach to going after young men with their new "Coke-ness" campaign, its sexy new black can had already brought me back into the fold... at least in so far as I bought a 12 pack at Target last week. But then this AdAge article drops the mother of all bombs: Coke Zero will be on-tap at White Castle.

If that isn't high-concept, I don't know what is.

9 Comments so far

  1. Maryann January 3rd, 2007 10:30 pm

    While, like you, I enjoy the less sugary side of Coca-Cola, the informed consumer must also keep in mind that diet sodas also come with "dangers," namely high sodium content and a dehydrating effect (much like regular soda).

  2. Logan January 3rd, 2007 11:05 pm

    Also, all carbonated beverages contain high amounts of phosphorus, which not only acts a chemical blocking agent to calcium in your cells but also actively leaches calcium from your bone. So drinking a bunch of soda pop, even diet, astronomically increases your risk of osteoporosis. This is, obviously, especially dangerous for women. Interestingly, a bunch of recent studies are linking the sharp increase in osteoporosis in men directly to high levels of soda pop consumption. So consume with caution. Even Coke Zero.

  3. Ray January 3rd, 2007 11:25 pm

    OK, I'm switching to water.

  4. Maryann January 4th, 2007 3:42 am

    Wow, you're pretty easy, Ray.

  5. Jenn January 4th, 2007 6:19 pm

    I have found the only people who like Coke Zero are diet drinkers. It's being pushed as "tasting just like coke, but having 0 calories" but it does not taste just like Coke. I'm just a big believer in moderation. I am drinking a delicious Coke out of the bottle and so I will not have anymore soda today.

    I wish caffine free coke was on tap in places. I'd drink that!

  6. charlie clark January 5th, 2007 1:15 pm

    um yeah i like diet it makes my blood thinner and my orgasms last longer

  7. Ray January 5th, 2007 7:59 pm

    Thinner blood and longer orgasms? Maybe I should rethink that whole "switching to water" thing.

  8. Logan January 7th, 2007 5:27 pm

    I thought the goal for most men was to achieve a longer time until orgasm occured, not longer actual orgasms. I have been mislead all this time! You learn something new everyday.

  9. Ray January 7th, 2007 5:34 pm

    Oh absolutely -- if you can come up with a soda that prolongs your staying power, I'm definitely switching back.

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